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3 Signs It’s Time to Redesign Your E-commerce Website

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e-commerce website redesign

In today’s digital marketplace, your e-commerce website act as both your storefront as well as your primary salesperson. The first impressions are made in few seconds online, and your e-commerce store is first impression of your brand online. If your website feels outdated, performs poorly, or no longer aligns with customer expectations, it could be quietly costing you sales, damaging your credibility and holding back your growth. Redesigning e-commerce website isn’t something which can be done as you wish; it should be done knowing when it’s necessary, will make a big difference. In this article, we will explore 3 signs that it’s time to consider an e-commerce website redesign.

First let us understand,

Why E-commerce Website Redesign is Important?

E-commerce website is not a one time project. Your e-commerce website needs to stay relevant with technology, user expectations and design trends. This will help your e-commerce website to boost your search engine ranking, improves user experience, increases sales and your brand’s online reputation. Failing this will lead to customers to lose trust, search engines to lower your rankings, and competitors to capture your market share.

3 Signs you need an E-Commerce Website Redesign!

1. Declining Sales and Conversions

Are you facing the problem of decreased sales? If your website is attracting traffic but struggling to turn into customers, then your website is likely having problem in buying process.

Common issues are:

  • A confusing or lengthy checkout process
  • Poor product page layouts
  • Lack of clear calls-to-action (CTAs)
  • Slow site speed
  • Broken trust signals. For example, missing reviews or outdated security badges.

Online shoppers expect fast, seamless transactions. According to studies, 70% of online shopping carts are abandoned before checkout due to poor user experience. Your checkout process shouldn’t be complicated or else your customers will turn to your competitors. This is an important sign you need to have an e-commerce website redesign.

Example: Let’s understand this by taking reference from the ZARA website, which is doing right in 2025.

Image Source : ZARA Website

i. Smooth Checkout Experience

  • No forced account creation here, because guest checkout available.
  • Minimal steps: shipping → payment → confirmation (all in one streamlined flow).
  • Multiple payment options are available for example, Apple Pay, Google Pay, PayPal, credit/debit cards.
  • Auto-fill support for faster checkout.

ii. Product Pages

  • Large, high-quality images with zoom and video previews.
  • Clean, uncluttered layout with clear pricing, sizing, and availability.
  • Consistent, high-end feel matching Zara’s brand.
  • Size guides, model fit details, and product care instructions included.

iii. Strong CTAs

  • Quick-add options on category and search pages.
  • No unnecessary distractions around the purchase funnel.

iv. Fast Site Speed

  • Optimized images and content delivery.
  • Fast loading times even on mobile data connections.
  • Consistently excellent Core Web Vitals performance.

v. Excellent Trust Signals

  • Secure checkout (SSL, payment badges).
  • Return policy displayed clearly on product pages.
  • Easily accessible customer support.
  • Product reviews and ratings visible where applicable.

2. Outdated Design and Branding

Your website’s visual appearance is a reflection of your brand’s professionalism and credibility. Even if your products and services are top-tier, an outdated design can make visitors question your trustworthiness.

Signs your design may be outdated:

  • Cluttered or overly busy layout
  • Inconsistent color schemes or typography
  • low-quality images
  • Old-fashioned interface elements
  • Lack of modern design trends like minimalism, whitespace, or micro-interactions

Consumers today expect sleek, intuitive designs that are visually appealing while providing clear information. If your website looks like it hasn’t been updated in years, it may be sending the wrong message to potential buyers.

Take the example of Apple’s e-commerce store, which has

Image Source : Apple

i. Consistent Branding Across the Entire Experience

  • In Apple’s e-commerce website: every page, product, and button reflects Apple’s brand voice which is premium, modern, and simple.
  • Unified fonts, colors, spacing, and design elements throughout the site.
  • High-end feel that matches their physical stores and overall brand identity.

ii. Clean, Minimalist Design

  • Heavy use of whitespace draws attention to product visuals.
  • Clear, simple layouts free of clutter or unnecessary text.
  • Focus is on showcasing the product, not overwhelming users with options.

iii. High-Quality, Sharp Visuals

  • Pixel-perfect product photography.
  • Retina-optimized images and videos.
  • 360-degree product views and detailed product demo videos.

iv. Modern UI/UX Elements

  • Sticky navigation bars that make it easy to browse.
  • Clear breadcrumb navigation without unnecessary distractions.
  • Seamless transitions paired with elegant micro-interactions across buttons, menus, and galleries.

v. Instant Trust-Building Visual Experience

  • Secure, modern checkout experience.
  • Clear pricing, specs, warranty info, and support details.
  • Transparent policies fully integrated into the shopping experience

3. Poor Mobile Experience

More than half of online shopping happens on mobile devices; your e-commerce store must deliver a seamless mobile experience. Google also uses mobile-first indexing, meaning your mobile site’s performance directly affects your search rankings.

Common mobile issues include:

  • Pages that don’t scale properly to mobile screens
  • Small or hard-to-tap buttons
  • Slow loading times
  • Difficult navigation
  • Poor image optimization

Even minor mobile issues can cause potential customers to leave your site and can lead to lost sales. Your website must load quickly, display correctly, and remain easy to navigate on any device, or you risk alienating a significant portion of your audience.

We will look into ASOS as an example. It is

i. Fully Mobile-First Design

  • ASOS has designed its entire e-commerce store around mobile-first principles.
  • Pages scale perfectly on any screen size, from smartphones to tablets.
  • When the user rotate or resize the device the responsive layout adjusts accordingly.

ii. Smooth, Intuitive Navigation

  • Clean, collapsible menus optimized for thumbs.
  • Filters and search functionality that remain easily accessible without much scrolling.
  • It has sticky headers with easy category access and search bar.

iii. Fast Load Times

  • Excellent mobile Core Web Vitals performance.
  • Image optimization with modern formats like WebP.
  • Lazy loading is used properly to prioritize content that users will see first.

iv. High-Quality Visuals

  • Crisp, optimized product images even on mobile data.
  • Image zoom and video previews that work smoothly on smaller screens.
  • No pixelation or broken layouts.

v. Easy Mobile Checkout

  • Guest checkout enabled.
  • Seamless mobile wallet integrations with online payment like Apple Pay, Google Pay.
  • One-click address autofill and secure payment gateways.

The Cost of Waiting Too Long

Many businesses postpone redesigning their e-commerce website due to perceived costs or time investment. But delaying often leads to larger financial losses down the road.

  • Risks of postponing a redesign include:
  • Steady decline in search engine rankings
  • Higher customer acquisition costs due to poor conversions
  • Damage to brand reputation
  • Increased maintenance costs as old systems break down
  • Loss of competitive edge

Investing in an e-commerce website redesign early can protect your business, boost long-term revenue, and position your brand for growth in a rapidly evolving marketplace.

Conclusion

Your e-commerce website isn’t just a storefront—it’s the heart of your online business. If you’re experiencing any of these three signs, it’s likely time to take action. A modern, conversion-focused redesign can unlock new growth opportunities, improve your customer experience, and strengthen your brand.

At Pixtar, we specialize in building modern, high-performing e-commerce websites that help businesses like yours thrive. Whether you’re looking for a complete redesign or targeted improvements, our expert team is ready to help you create an online store that truly works for you. Contact Pixtar today!

Try Before You Buy: How AR is Enhancing Online Shopping

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Augmented Reality in eCommerce

As you know shopping online is super convenient now a days, but there’s always a risk—you can’t touch, try on, or see the product in real life before buying. There are several questions asked to oneself, What if that couch doesn’t match our living room? What if those sunglasses don’t suit my face? This uncertainty leads to hesitation, and in many cases, returns. That’s where Augmented Reality (AR) comes in. AR is changing the game by allowing shoppers to “try before they buy”—virtually. AR is making online shopping feel more real and trustworthy from trying on clothes and makeup to placing furniture in your home, Augmented Reality is making online shopping feel more real and trustworthy.

In this blog, we will deal with how Augmented Reality is improving the ecommerce experience, making shopping more interactive, and then why it’s becoming a must-have technology for online stores.

How Augmented Reality Works in Online Shopping

Augmented Reality blends the digital and real world by overlaying virtual objects in a real-life environment. In online shopping, AR is used in different ways to help customers visualize products before making a purchase. Here are some of the most popular applications:

1. Virtual Try-On for Clothing and Accessories

Ever wondered how a pair of glasses would look on your face before buying them online? AR-powered virtual try-ons make this possible. Many brands now offer face-scanning technology that lets users see how sunglasses, hats, or even makeup will look on them in real time.

Companies like Warby Parker and Ray-Ban have introduced AR-based try-on features, making it easier for customers to choose the perfect style without visiting a store.

2. Makeup and Beauty Product Try-On

Buying makeup online has always been tricky. What if the lipstick shade looks different in real life? AR-powered beauty apps let users apply virtual makeup to their faces using their phone cameras. Brands like Sephora and L’Oréal have integrated AR into their apps, allowing shoppers to experiment with different shades and products before purchasing.

3. Placing Furniture in Your Home

One of the biggest challenges of buying furniture online is knowing how it will fit and look in your space. AR apps from companies like IKEA and Wayfair let users place virtual furniture in their rooms using their phone cameras. This way, you can check the size, color, and style before buying.

4. Trying On Shoes and Apparel

Many shoe brands are now offering AR-powered foot scanning technology that helps customers find the perfect fit. Companies like Nike and Adidas use AR to let shoppers virtually try on sneakers, reducing the chances of ordering the wrong size.

5. Previewing Home Décor and Paint Colors

Choosing the right home décor or paint color online is tough. What looks great on a website might not suit your actual space. AR apps from brands like Dulux and Home Depot allow users to visualize paint colors on their walls or see how artwork and décor pieces will look in their homes.

Why AR is a Game-Changer for Online Shopping

1. Reduces Uncertainty and Boosts Confidence

One of the biggest reasons people hesitate to shop online is the fear of buying the wrong product. AR eliminates this guesswork by letting customers see how items will look or fit before making a decision. This builds confidence and leads to fewer abandoned carts.

2. Reduces Return Rates

Returns are a major headache for both customers and retailers. A product that doesn’t match expectations leads to dissatisfaction and extra costs for shipping and restocking. With Augmented Reality, shoppers are less likely to order the wrong size, color, or style, significantly reducing returns.

3. Creates an Engaging and Fun Shopping Experience

AR makes shopping interactive and enjoyable. Instead of just scrolling through product images, users can actively engage with products—whether it’s trying on a dress or placing a new sofa in their living room. This level of interaction makes online shopping more fun and engaging.

4. Saves Time for Customers

No need to visit multiple stores or spend hours reading reviews to guess how something will look in real life. Augmented Reality(AR) allows shoppers to make quicker decisions because they can see products in action instantly.

5. Gives Brands a Competitive Edge

eCommerce is highly competitive, and brands that adopt AR technology stand out from the crowd. By offering a more immersive shopping experience, businesses can attract more customers and build stronger brand loyalty.

Challenges of Augmented Reality in eCommerce

While AR is transforming online shopping, it’s not without challenges:

Technology Limitations: AR features require high-quality 3D models and advanced programming, which can be costly for smaller businesses.

Device Compatibility: Not all users have AR-compatible smartphones, which limits accessibility.

Learning Curve for Users: Some customers may not be familiar with AR features and need guidance on how to use them effectively.

Despite these challenges, the benefits far outweigh the drawbacks, and as technology advances, AR is expected to become even more accessible.

The Future of AR in Online Shopping

The use of augmented reality in e-commerce is only going to grow. Here’s what we can expect in the coming years:

More Personalized Experiences: AI-powered AR will offer recommendations based on user preferences and past purchases.

Better Accuracy and Realism: Advancements in AR technology will make virtual try-ons look even more lifelike.

Integration with Smart Mirrors and Wearables: In the future, AR shopping experiences may extend to smart mirrors in physical stores or AR glasses for hands-free virtual try-ons.

Retailers that embrace Augmented Reality now will be ahead of the curve, offering customers an interactive and seamless shopping journey.

Conclusion

Augmented Reality is revolutionizing the way we shop online. By allowing customers to try before they buy, AR reduces uncertainty, lowers return rates, and makes online shopping more engaging. Whether it’s trying on clothes, testing makeup, or visualizing furniture, AR is helping shoppers make smarter purchasing decisions.

As more brands adopt this technology, we can expect a future where online shopping feels just as real—if not better—than shopping in a physical store. If you haven’t experienced AR shopping yet, now is the time to give it a try!