Branding
Customers trust their eyesight to an optician. The brand has to earn that trust on sight.
OPTICAL AND EYEWEAR RETAIL
EYEPLUS OPTICIAN
Eyeplus Optician is a professional eyewear and optical services provider offering prescription glasses, lenses, and eye care solutions.
Client: Eyeplus Optician
Industry: Optical and Eyewear Retail
Services Provided: Branding
about the project
the challenge
Eyeplus Optician is a professional eyewear and optical services provider offering prescription glasses, sunglasses, contact lenses and eye care solutions to everyday customers and specialist patients alike. Optical and eyewear retail is a category where customer trust and brand presentation are critical, and Eyeplus needed branding that communicated professionalism, optical expertise and a modern retail experience from the very first glance. Pixtar built a complete brand identity for Eyeplus Optician, developing a visual system that positioned the brand as a trusted, contemporary optical destination rather than just another eyewear counter competing purely on price. The result is a clean, professional visual identity that builds customer confidence and gives Eyeplus a distinctive presence in the competitive optical and eyewear retail market.
Pixtar developed a professional brand identity for Eyeplus Optician with a logo, colour palette and visual system that communicate precision, care and modern optical expertise. The cohesive brand design gives Eyeplus a credible and welcoming presence across in-store signage, dispensing materials and digital channels, building customer confidence from the very first interaction, whether that's a first glance at the storefront, a browse through the frame display, or the final fitting appointment with an optician. The system travels consistently across every new collection too.
